Belinda Ugalde

Letterpress posters for Lucha Libre and patron saint festivities have long been celebrated as part of vernacular Mexican graphics, but they now seem to be an endangered species. In this presentation, Belinda Ugalde will share her journey of independent research and recount the story of one of the last remaining letterpress print shops in Mexico, Imprenta Enlace.

Belinda Ugalde Mellado is a freelance graphic designer and printer based in Xalapa, Mexico. She specializes in visual identity and editorial design, and her work in social and cultural posters has been exhibited both in Mexico and internationally. In addition to her design work, she teaches at the School of Design at Universidad Anáhuac Veracruz. After working in a letterpress workshop, Belinda developed a passion for wood type and began conducting independent research on contemporary Mexican letterpress printing and its educational applications. She is also the author of the book “Imprenta Enlace: Carteles de tradición tipográfica mexicana,” a project supported by the Ministry of Culture of Mexico.